Our latest innovation, the K27, is the perfect balance between technology and design.
For more information on the K27, visit https://www.acrelec.com/k27/
For over a decade, Acrelec QTimer® solutions have been measuring crew performance and tracking service times in the Drive-Thru. Today, we are proud to support 5 out of the 10 fastest QSR Drive-Thrus with our QTimer® solution. Every day, our systems track an average of 4.5 million vehicles.
QTimer® helps operators take control of their drive-thru by boosting productivity, increasing sales, and most of all, improving the customer journey. QTimer® focuses solely on your brand-specific monitored metrics to keep important data top of mind. For every 10 second reduction in average service time, you can expect to see a 3.3% increase in vehicle count, equating to a 4.4% increase in sales.
QTimer® shaves 30 seconds off of the average Drive-Thru order time by monitoring the Drive Lane UI to quickly identify bottlenecks and allocate resources where they are needed in order to serve more efficiently.
Per a recent Drive-Thru study, 84% of customers indicated that Speed of Service was most important to them when ordering in the Drive Thru. When time is of the essence, can you afford to wait?
Learn more about QTimer®: acrelec.com/qtimer
For the full drive thru study, visit: QSR Magazine
The COVID-19 pandemic has been a crisis for restaurants, but, as they begin to reopen, there are some interesting lessons being learned.
In places like the United Kingdom, restaurants are only being allowed to open with table service to prevent crowding at a bar or counter for orders as may have occurred in the past.
That’s produced some surprising knock-on effects, said Chloé Bisiaux, Head of Drive-Thru Products and Product Manager for Table Service for Acrelec.
“Customer satisfaction increased, because they’re just sitting down at the table and relaxing rather than queuing. It also helps increase revenue, because your team and operators preparing the food are more focused, and it helps optimize the time they’re preparing the orders,” Bisiaux said. “It also helps decrease the number of errors on the orders, because not having the customers in front of you getting frustrated makes you work faster and in a better environment.”
Table service methods can be achieved by something as old school as putting a number on a table or as high-tech as a Bluetooth system showing where each customer is located and how long it’s been since they put in an order. Acrelec has solutions no matter which direction restaurant owners are looking to go.
“We are coming up with a brand-new solution, Table Service V. 2, which is a brand-new version of that technology,” she said. “We’re estimating 20 seconds as the gain in time and about 5% as the overall revenue increase.”
Learn more about Table Service: acrelec.com/table-service
The customer expects and deserves a seamless experience every time they interact with a business, especially when it comes to dining. QSR brands make a commitment to their customers to get them in and out and satisfied quickly, and personalization helps predict their order while suggesting additional products to build average check. But how can you personalize without knowing who is entering the drive thru? Introducing Drive ID from Acrelec.
Drive ID redefines personalization in the drive thru by bridging the gap between your customers and your brand with the power of Bluetooth technology. The moment your guest approaches the drive thru, they’re met with a welcome message and a prompt to begin browsing the menu, creating a flowing, seamless experience catered to each individual.
Keep reading to explore how Drive ID can increase mobile adoption within your customer base, grow the amount of guests who return, and inform customers about new products.
Personalization At Play
Drive ID enables loyalty in the drive thru without slowing down operations. This technology supports an unlimited number of interactions such as offer redemption, payment, and more. Drive ID is the fastest and most accurate customer identification method which allows for greater personalization to drive revenue.
Implementing Drive ID allows for personalization in the drive thru, without use of individual customer data, balances customer convenience with trust. It has the potential to increase speed of service while driving brand loyalty at the same time.
Saving Time & Money
The product consists of only one box with one connection (POE cable), rendering it compact and cost effective. There is no down time for installation and minimal crew training required.
Compact, powerful and incredibly accurate, all while hidden within the speaker post, Drive ID controls it all. From recalling orders, redeeming offers, earning rewards, and processing payment, in as little as one second.
Seamless loyalty integration and constant contact with crew ensure every visit is accurate and impactful. Drive ID streamlines the ordering process and speeds up service time in the drive thru, gaining up to 20 seconds per car.
Drive ID feels natural and puts the customer in control. Drive ID creates meaningful interactions and accelerates your drive through by offering a technology solution that simplifies the customer journey and loyalty, without slowing down operations.
Acrelec offers consulting services from our long-time industry experts and provides data driven performance analysis to help you make an educated decision.
Table service is an innovative and powerful way to optimize the kiosk environment and create a profitable ecosystem for foodservice and quick-service restaurant (QSR) operations.
But what exactly is table service, and what are some best practices for putting it to work for your operation? Let’s take a look.
What Is Table Service?
Chances are, you’ve already seen table service in action.
Essentially, table service refers to providing diners with the ability to order from a kiosk or with a crew member at the counter, then sit down and be served directly at their table. This streamlines the overall experience and provides elevated convenience for customers.
These self-ordering kiosks can be leveraged in other areas of QSR operations to provide flexibility in placing to-go orders and more. Together, kiosks and table service solutions bring a wide range of benefits to the overall foodservice operation.
The Benefits of Adding Table Service to QSR Operations
When restaurants choose to leverage table service, the benefits are immediate and noticeable. They include:
The benefits are clear. Compared to operations with no technology, table service solutions averaged 20 seconds gained on service time. They also provide a six-month return on investment and exhibit a bump in overall revenue of more than 5%.
Table Service’s Role in the Future of Foodservice
Acrelec’s Table Service V1 has been deployed in over 40 countries, and it’s time for that success to become even more scalable.
Acrelec’s innovative Table Service V2 will offer premium service through wireless Bluetooth Low Energy capabilities, providing an even more seamless experience. Diners will receive a flag when an order is placed that scans for BLE signals from nearby beacons, which are placed under strategically chosen tables.
Geolocation service shows the positions of all active flags, allowing crew members to serve guests a frictionless experience.
Table Service V2 is available for indoor or outdoor use, can accommodate intricate restaurant layouts, and allows for customization of the flags given to customers, providing unmatched flexibility to back its robust technological capabilities.
Available in three different options, there’s a TSS solution that’s ideal for your unique operation – and they’re all built to last with easy installation, robust construction and IPX4-rated materials, and battery life of four to five years.
To learn more about how Acrelec is innovating ways to help you elevate the dining experience – and your overall operation – click here.
Amazon and others retailers have paved the way for personalized content in retail. Today, customers expect:
Typically most brands would try to attract more customers by offering a more extensive range of products, but how do you know whether you are displaying the right product to the right customer? And how do you ensure that the way you are engaging customers is not coming at the cost of slowing down speed of service.
All things considered, operators and franchisees are still expected to invest in projects, construction, installation, hardware, software and content maintenance, to name a few. Ultimately they will only be looking at the return on investment. If you rely solely on animations, you will likely notice customers staring at screens longer and increasing the overall experience time, with no added benefit. In the drive-thru, this is likely to create a bottleneck as customers line up one after another.
Missing the mark on consumer expectations will likely result in an unsuccessful experience and bring slow adoption in a very competitive landscape.
A traditional CMS offers the ability to schedule playlists of medias by day-parts. Best case scenario, it runs off of a local connection with the POS to retrieve items and menu prices. Connection with a 3rd party service (here, the POS) is often the critical pain point in the project. CMS are commonly built to reflect marketing campaigns, and fall far from comprehending the complexity of connecting 3rd party services together. CMS provide easy-to-use back-offices to get creative work in the field, with the 4 features: scheduling, playlists, day-parts and local prices (the only complex 3rd party integration).
A modern technology stack inspired by the evolution of e-commerce brings greater possibilities (ROI), but also greater complexity.
Let’s start with AB Testing: No CMS on the market provides a state-of-the-art A/B testing tool. State-of-the-art tech means specialized tools, and for a test to be statistically relevant you need to calculate confidence rates – rooted in data science more than design. No one can provide a tool intuitive enough to address designer’s needs (scheduling playlists in day-parts) and data-scientist’s needs (to analyze KPIs with statistical methods). In addition to statistical analysis, state-of-the-art A/B testing tools provide progressive roll-out of content strategies with automated rollback capability.
Traditional CMS provide day-parting, yet companies like Amazon don’t provide a “one size fits all” experience using day-parts; the shopping experience is different and personalized for every user. Whether you can personalize the customer experience in the drive-thru for each user (with customer identification), or by group of users (with customer segmentation/clustering), you need the ability to trigger different content and monitor its impact for each vehicle. A sensor-based system that detects vehicles and has the ability to track what content is displayed, items added to the basket, and measure it’s impact on service time is the most logical option.
As most brands try to attract more customers with a large offering, what are the odds that you are showing the right product? At some point in time, algorithm-generated content will become the norm, whether the experience is partially personalized (with various segmentation/clustering technics) or totally personalized (for a logged in user). Nothing will offer more value for both consumers and the operators or franchisees than algorithms generated content.
A fully personalized experience will be enabled through loyalty programs, where CRMs retain personal information such as credit cards, transaction history, satisfaction surveys. A CMS is not a CRM and combining both means another 3rd party integration.
Finally, let’s not forget speed of service: algorithm-generated content must take into account the capability to deliver as fast as possible, especially in a line where each order can potentially generate a bottleneck. This means integration with kitchen production systems (and live inventories) will, without a doubt, come into play to make sure the system doesn’t recommend a product it is not capable of producing quickly.
Traditional CMS were already reaching their limit when they were integrated with one single 3rd party service: the POS. Tomorrow, they will need to be integrated with A/B testing tools, vehicle tracking systems, recommendation engines, CRMs and kitchen production systems to provide an efficient and engaging customer experience. It means moving from a single 3rd party service integration, to six different services. We are moving from an upgraded versions of print to smart stores.
You have to consider your set of outdoor displays much more like smartphone applications than fancier versions of print marketing. You need different tools and different processes.
To develop a “feature rich” customer experiences, not all systems will be plugged together at once; modern development means short cycles of building, measuring and learning to determine the most efficient approach. Like smartphone application development, marketing and operations teams need to work with UX-UI designers to create impactful customer journeys. Technology departments will then develop a new version of the app and as more systems will be connected, QA will then be even more crucial. Applications will go on the field through broadcasting tools focused on versioning, configurability and ability to replay real life customer journey scenarios. And finally, everyone will sit around the table to share learnings and move on to the next phase.
To embrace this new era, you need an open eco-system of technology providers that have open APIs to plug services together and most importantly, the right tools and processes. You will be able to offer the maximum value to your customers, operators and franchisees when you will successfully get your customers identified and we have an app for that.
[backtracks_player show-art-cover=”default” exclude-embed-script=”true” show-comments=”default” show-comment-markers=”default” player-class=”backtracks-player”]
These self-powered experiences, including potential, conversational voice-powered ordering, are a critical component of powering up customer experiences – according to Tillster, 65% of customers would be more likely to visit a restaurant with self-order kiosks, and 30% said they’d prefer kiosks to cashiers if wait time isn’t a factor.
“America is a little late on the adoption of the self-ordering kiosk,” Curry said. “But there are just so many benefits to having the seamless integration of being able to walk into any restaurant that has a self-ordering kiosk. (You’re) able to not only simplify the stream of making your order, but (reducing) a lot of what we call ‘order anxiety.”
Seltenright and Curry are currently collaborating on conversational AI to power that voice-powered ordering both inside restaurants and in drive-thrus, an addition that will elevate and create frictionless customer experiences.
“Conversational AI is definitely becoming a very large part of our daily lives,” Curry said.
Both dive into the benefits of voice-powered ordering for quick-service and fast casual restaurants (QSR), the challenges on the journey to seamless integration, factors that affect customer experience, such as tone, sentiment and language, and QSR response to this rapidly approaching technology.
“We’ve been around for over 15 years doing some sort of work within conversational AI, and we’ve seen the industry change quite a bit. … What we’re focused on is really true, conversational AI,” Seltenright said. “Speaking like a human, understanding the memory and context of the conversation, not making people restate what they’re trying to do – just making it very natural.”