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Custom SCO for one of the world’s largest DIY retailers

Leroy Merlin, one of Europe’s largest home-improvement retailers, operates over 464 stores in 13 countries. They offer a wide range of do-it-yourself and professional solutions that covers plumbing, lighting, heating, electricity, sanitation, security, cooking, gardening and much more. Equipped with both sales assisted services and an aging SCO system, Leroy Merlin was in search of a new partner that could provide a custom solution that improved traffic fluency, and be able to adapt their brand strategy and image.

Challenge

Leroy Merlin asked ACRELEC to develop a custom SCO solution that helped deliver on their key business drivers. Most importantly, they needed to increase throughput in their stores while improving ergonomics and their associates’ roles. But they also wanted a competitive total cost of ownership for the SCO, as well as a partner that could provide full-service capacity with the ability to integrate, deliver, install and maintain this custom technology.

Solution

The team at ACRELEC explored many potential technologies through a robust iterative process before settling on the right SCO that would be ideal for Leroy Merlin’s business. The final solution was lab-tested in a pilot store to ensure all functionality would achieve Leroy Merlin’s objectives.

From the successful pilot of ACRELEC’s exclusive SCO design, 218 custom solutions have been installed at Leroy Merlin so far.

Exceeded Leroy Merlin’s KPI of less than two customers in queue at a rate of
97%

Outcome

ACRLEC was able to fully adapt Leroy Merlin’s brand and business strategy with a customized SCO solution that successfully delivered on all three of Leroy Merlin’s business drivers. The traffic fluency rate was much higher than traditional cash registers and exceeded the company’s KPI of less than two customers in queue at a rate of 97%. The pilot was such a success, ultimately ACRELEC SCOs were installed in 65 stores in 2020, with more units being installed in 2021.

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