ACRELEC’s K27 self-service kiosk and Glory’s CI-Hybrid 15 payment station has been a game-changer for us. This solution helped us improve the customer experience and increased our sales by offering a better speed of service. It’s also more hygienic as staff aren’t touching the cash anymore.
Karim Zigheche, Managing Director - BIM’SThe Customer:
BIM’S is a fast-food restaurant chain located in London, offering a variety of food, from burgers and salads to vegetarian options. They specialize in halal fast grilled burgers. Launched in 2018 BIM’S is located in London in the areas of Edmonton and Ilford.
The Challenge:
When planning for the opening of BIM’S second restaurant, Managing Director Karim wanted to invest in technology that would improve the customer journey and deliver efficiency gains. It was also important for BIM’S to offer their customers choices in how they would like to be served and pay for their orders.
Like every other restaurant owner, the hygiene implications of staff handling both products and cash were uppermost in the mind of BIM’S. The combination of handling food and payment transactions could be burdensome, and Karim wanted to address this issue through automation technology. It became clear to Karim that they should install self-service solutions in the new restaurant to attract customers and provide the best customer experience possible.
The Solution:
The K27 kiosk is built to fit the look and feel of any business and seamlessly integrates with the CI-Hybrid 15 to increase efficiency and enhance security. An HD display delivers the very best viewing experience for customers while basic transactions are handled and processed at the payment station enabling staff to focus on added-value activities and reducing queues. The latest payment systems & scanner technologies by ACRELEC and Glory make cashless payments like Apple Pay, Google Pay, WeChat, etc. easy. Loyalty programs can be managed via the barcode scanner.
With ACRELEC and Glory’s expertise, Karim and his team knew they could achieve expanding their franchise business opportunity further by offering a compact, flexible, and efficient solution to their franchisees.
Customers find it easier to order and pay through the K27 kiosk and CI-Hybrid 15 payment station. We saw an increase of 25% in sales taken through the self-service solution verses our counter till,
Karim Zigheche, Managing Director - BIM’SThe Results:
What really mattered for Karim was to streamline the whole payment process and speed up their service. Installing ACRELEC’s K27 kiosk with Glory’s CI-Hybrid 15 solution provided them with security, efficiency, and peace of mind in several areas:
- Increased productivity: staff are relieved from non-productive and stressful activities, enabling them to serve customers faster, take more orders, and personalize the customer experience.
- Maintain high levels of hygiene: when customers pay directly into the self-service kiosk, staff no longer need to constantly change their gloves or wash their hands to maintain hygiene standards.
- Enhanced customer experience: the self-service kiosk reduces long queues at busy times and delivers faster transactions.
- Payment choice for customers: customers can pay by cash or card resulting in 25% more sales at the self-service kiosks than at the main till area plus a 25% increase in cash transactions.
It’s a win-win situation, as our staff can handle more orders, resulting in an increase in sales, while they are free from the constraints of handling and counting cash at the till. Both the staff and the customer feel it is easy to use and less stressful
Karim Zigheche, Managing Director - BIM’SFeatured Products
