Beyond Technology: Customer curation in the drive-thru market – How to seamlessly roll out personalized tech


On this episode of Beyond Technology: The Experience Podcast by Acrelec, we explore the benefits and hurdles of integrating personalized technology into the drive-thru market with Thibaud Denolle, director of innovation and marketing at Acrelec.

 

 

Technology has transformed the way we shop and make decisions. With a little bit of data, a transaction can be curated specifically to each customer. Drive-thru transactions are no exception to the trend, and food and beverage giants like McDonalds and Starbucks are investing heavily in customer personalization and decision technology for their drive-thru transactions.

 

The drive-thru experience has never been about creating personal connection. In response to In-and-Out’s popularization of the drive thru, Thibaud remarks ““It’s not In-and-lets-have-a-very-great-conversation-and-then-Out.” The drive-thru has always been about convenience. But, today’s drive-thru experience aims to change that. Thibaud asks “How can we build 1-to-1 relationship in the drive thru without compromising the speed of service?”

 

“Everyone is fighting for seconds of attention,” says Thibaud of our speedy, tech driven society. “If a customer is not happy it will not hesitate to go somewhere else,” he says, explaining why it is so crucial for new technology in the dining space to be implemented seamlessly, with no impact on the stream of service. “At Acrelec we try to bring technology that does not require the staff to change their habits…” says Thibaud. Often times, new technology designed to make production more efficient can be more of a boondoggle than a benefit.

 

Sometimes the biggest customer pain point can be the technology itself, but Acrelec’s innovations aim to eliminate the stumbles associated with rolling out new customer-personalized technology.


Share the article

Related posts

  • News

    Beyond Technology: The Evolution of Self-Checkout Technology

    29 September 2021
  • Press releases

    Discover How a Data-Driven Approach Can Guide You Towards Your Optimal Drive Thru Performance

    22 September 2021
  • Press releases

    10 Guiding Principles for Kiosk Interaction and Experiences

    15 September 2021
  • News

    Beyond Technology: How Have Drive-Thru and QSR Technologies Evolved During COVID-19?

    8 September 2021
  • Press releases

    The Key to Drive-Thru Project Success? The Right Partner 

    13 August 2021
  • Trends

    Dark Kitchen, the concept that has managed to make its mark thanks to the global pandemic

    26 May 2021
  • Press releases

    Increase Throughput with the Acrelec S15 Fully Integrated Self-Checkout Solution

    8 May 2021
  • Press releases

    Streamline Your Checkout with the S22 Lite from Acrelec

    15 April 2021
  • News

    Beyond Technology: The Necessity of BOPIS in Today’s Retail Environment

    10 December 2020
  • News

    Beyond Technology: Relationship Building the Nordic & Baltic Way

    9 December 2020