Integrating kiosks into a store or restaurant environment starts with a meeting of the minds. One of the most important things to understand as early as possible in the process–before implementation–is who the consumer is and what the store wants to achieve both today and tomorrow.
While there are a number of initial decisions to be made before implementation for a successful return, including color, size, aesthetics and location, that discovery phase of understanding of the customer journey takes time and research to figure out. When a business takes the time to understand these decisions beforehand, it makes for a much more successful implementation down the road, according to Tyler Marpes of Acrelec America.
Kiosk implementation should not only improve guest experiences, but also improve business operations, allowing employees to handle other tasks that they might not have had time for before, Marpes said.
In addition, a successfully implemented kiosk should be a “disruptive but well integrated technology.” In other words, with consumers already familiar with touchscreens, it’s important to incorporate a kiosk that is easy to use and familiar, yet stands out and enhances the customer experience.